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Vodafone Türkiye, a global telecommunications giant, teamed up with Ingosa Conversational Ads and Carat to launch an innovative campaign promoting their RED Roaming packages. Understanding the modern user’s desire to share every moment on social media, Vodafone’s campaign posed the relatable question, “Post or Story?” As a result of this insight, during the campaign period, we presented the international packages, which were launched and valid in 200 countries, to potential new and existing customers in programmatic display inventory with an engaging narrative. To bring this vision to life, Vodafone and Carat leveraged Ingosa’s cutting-edge conversational display ads SaaS tool, ensuring maximum engagement and user interaction.
The primary objectives of the Vodafone RED Roaming campaign were to:
• Providing information about Roaming packages with engaging ads to potential new and existing customers showing interest in international travel.
• Drive high engagement and interaction rates through innovative advertising.
Vodafone and Carat utilized Ingosa’s conversational display ads, a unique advertising solution that uses conversational AI to engage users dynamically. Unlike traditional ads, Ingosa’s banners allow for real-time interaction, making the ad experience more personalized and engaging.
Key features of Ingosa’s technology used in this campaign included:
• Interactive Conversational Banners: Allowed users to interact with the ad by answering questions like “Post or Story?”, providing a tailored user experience.
• Real-Time Engagement: Leveraged conversational AI to respond to user inputs instantly, maintaining a seamless and engaging interaction.
• Real-Time Detailed Reporting: Ensured the ads reached the right engagement and attention
The Vodafone RED Roaming campaign achieved impressive results, significantly outperforming industry benchmarks and showcasing the effectiveness of Ingosa’s technology.
• Total Impressions: 2,796,652
• Total Conversation Sessions: 5,636
• Engagement Rate: 0.2% (2.52x higher than 2023 rich media benchmarks of 0.08% and 2.24x higher than Ingosa’s own benchmarks of 0.09%)
• Average Conversation Duration: 59 seconds (114% above rich media dwell time benchmarks)
Additional Insights:
• Post or Story?: Out of the 5,636 conversation sessions, 2,469 users indicated that the IG photo shown on the conversational banner would be ideal for IG stories. This insight underscores the campaign’s success in resonating with users’ social media sharing preferences.
• Landing Page Conversions: A significant 927 conversations concluded with users visiting the show’s landing page, highlighting strong interest and driving traffic to Vodafone’s targeted content.
• Banner Variations: The campaign featured three thematic banner variations: desert, London, and Korea. Among these, the desert theme emerged as the most popular, indicating a strong visual appeal and user preference for this creative approach.
These metrics highlight the campaign’s success in capturing user attention and encouraging active participation, underscoring the value of conversational display ads.
“The Vodafone RED Roaming campaign was a testament to the power of conversational advertising. Ingosa’s technology enabled us to engage our audience in a way that felt personal and relevant, significantly boosting our campaign’s performance. With Ingosa’s conversational ads, we could convey our message more effectively and interactively. Our customers were not only informed about our RED Roaming packages but also enjoyed the engagement, leading to higher satisfaction and interest.”
— Ceren Yücelen – Media Senior Manager, Vodafone Turkey
Vodafone’s RED Roaming campaign, powered by Ingosa’s conversational display ads, successfully informed and engaged users, demonstrating the potential of innovative advertising solutions. The campaign’s outstanding performance metrics reflect the effectiveness of interactive and personalized ad experiences.
Embrace the future of advertising with Ingosa’s conversational display ads. Transform your campaigns with dynamic user interactions and achieve unparalleled engagement. Contact Ingosa today to learn how you can elevate your advertising strategy.
This case study showcases the remarkable impact of Ingosa’s technology on Vodafone’s campaign, making a compelling case for the adoption of conversational display ads in digital marketing.
