Nissan's Revolutionary Qashqai e-POWER Campaign: Harnessing the Power of Ingosa's Conversational AI

Introduction to Nissan's Innovative Approach

Nissan, a global leader in the automotive industry, embarked on a groundbreaking journey to introduce its Qashqai e-POWER vehicle. This campaign, orchestrated by Ingosa and OMD and leveraging Google DV360 as a platform, was not just another automotive advertisement; it was a venture into uncharted territory, featuring a vehicle that defies conventional categories.

The Qashqai e-POWER: Redefining Electric Vehicles

Nissan's Qashqai e-POWER is an extraordinary feat of engineering. It's an electric vehicle that sidesteps the need for charging stations, thanks to its unique self-charging technology powered by gasoline. This innovation places the Qashqai e-POWER in a category of its own, offering the silence and smoothness of an electric drive without the constraints of a plug-in system.

Campaign Strategy: Interactive Conversations with Ingosa
Creating Awareness Through Dynamic Interaction

The campaign's primary message, "Who said you can't go everywhere with electricity?", resonated powerfully through Ingosa's smart digital banners. These banners, unlike traditional static ads, engaged potential customers in real-time, interactive dialogues. This approach not only captivated the audience but also educated them about the Qashqai e-POWER's unique features.

Highlighting the Uniqueness of e-POWER

Ingosa's conversational AI banners effectively communicated the key features of the Qashqai e-POWER:

Cable-free Electric Technology: The banners showcased the freedom from charging cables, emphasizing convenience and innovation.

Wireless Self-Charging: Using gasoline, the vehicle's self-charging mechanism was a focal point, highlighting its uniqueness in the market.

Campaign Performance: Metrics that Speak Volumes

The success of the Nissan Qashqai e-POWER campaign (between 12/1/2022 and 9/30/2023) is evident in its impressive metrics:

• Total Impressions: A staggering 81,566,145 impressions, showcasing the campaign's extensive reach.
• Total Conversation Sessions: 23,829 sessions indicated high engagement levels.
• Total Conversation Duration: Clocking 271:57:16 hours, this metric signifies the depth of interactions.
• Average Conversation Duration: At 0:02:19, this was 27.52% above Ingosa's overall benchmark, underscoring the effectiveness of conversational AI in retaining audience attention.

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Client Testimonials: OMD and Nissan on Ingosa's Impact

OMD - Tuğba Türker: "Ingosa's technology redefined our approach to digital advertising. The interactive banners not only drew attention but also provided a platform for meaningful engagement with potential customers."

‍Nissan - Müge Batmaz: "The Qashqai e-POWER campaign, powered by Ingosa, was a revelation. The interactive banners brought our unique e-POWER technology to life, engaging customers in a way we never thought possible."

The Future of Advertising with Ingosa

Nissan's Qashqai e-POWER campaign is a testament to the power of Ingosa's conversational AI in transforming digital advertising. By facilitating dynamic, two-way interactions, Ingosa not only captures attention but also delivers meaningful engagement, driving awareness and education about innovative products.

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Embrace the future of advertising with Ingosa's conversational AI solutions. Transform your campaigns into interactive experiences and connect with your audience like never before. Join the revolution – the future is a conversation away.

Experience the difference with Ingosa – where every click leads to a conversation, and every conversation opens a world of possibilities.

Say hi: connect@ingosa.ai

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