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MOTUL, a renowned name in the automotive and automotive parts industry, sought to create waves with its latest venture into bicycle care products. Recognizing the evolving needs of cyclists and the growing market in Turkey, MOTUL embarked on a mission to not only introduce its new product but also to gauge the pulse of its target audience.
Ingosa, known for its cutting-edge conversational AI in digital advertising, was the perfect ally for MOTUL's ambitious campaign. Utilizing Google DV360 as the platform, Ingosa's smart digital advertising banners offered an interactive and dynamic way to engage potential customers. The primary goal was twofold: to raise public awareness about MOTUL's new bicycle product and to gather insights on consumer preferences and motivations.
The campaign was meticulously designed to spark curiosity and encourage participation. The conversational banners invited users to share their current brand preferences and reasons for their choices, thus providing MOTUL with valuable market insights.
Total Impressions: 78,703
Total Conversation Sessions: 105
Engagement Rate: 0.13%, which is 44.44% above Ingosa's overall benchmark and a staggering 225.00% above the industry standard for Ingosa campaigns.
These figures not only surpassed expectations but also provided a rich trove of data for MOTUL. The campaign's ability to gather 105 responses in just about 3 hours was a testament to its effectiveness and the engaging nature of Ingosa's conversational AI technology.
"We were amazed by the impact of Ingosa's conversational AI banners. The interactive element not only drew in our audience but also provided us with real-time, actionable insights. This campaign has been a game-changer in understanding our customer base in Turkey and has set a new standard for our digital marketing strategies. The engagement rate speaks for itself, but the speed and quality of the feedback we received were beyond our expectations. Ingosa has truly revolutionized the way we approach digital advertising." - Ozge Bodur - MOTUL Marketing Manager
MOTUL's campaign is a shining example of how innovative digital marketing strategies, powered by advanced technologies like Ingosa's conversational AI, can yield exceptional results. Brands looking to make a significant impact in their digital advertising efforts should consider the power of conversational AI to engage audiences and gather crucial market insights.
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