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Grundig, a renowned name in the retail industry, recently embarked on an ambitious advertising campaign for their innovative product, the Airfryer. Collaborating with Ingosa and Ingage and leveraging Google's DV360 platform, the campaign aimed to introduce the unique features of the Airfryer to a diverse audience.
Campaign Name: Airfryer
Target Audience: Singles, Families, White-Collar Workers
Key Features Highlighted:
The campaign was crafted with a specific focus: to emphasize the Airfryer’s practicality and versatility, crucial for users who enjoy cooking for their loved ones. The strategy was to engage potential customers by highlighting how the Airfryer stands out in a crowded market.
Ingosa's smart digital advertising banners, with their conversational AI capabilities, played a pivotal role in this campaign. These dynamic banners allowed for real-time interaction with users, creating a personalized experience. This approach was instrumental in detailing the Airfryer’s unique features and practical benefits in an engaging, conversational manner.
Total Impressions: 3,856,773
Total Conversation Sessions: 3,546
Engagement Rate: 0.09%
Total Conversation Duration: 87 hours, 10 minutes, and 55 seconds
Average Conversation Duration: 1 minute and 54 seconds
Remarkably, the average conversation duration was 4.59% above the overall Ingosa benchmark, 20.00% above the industry benchmark, and a staggering 612.50% above the 2022 Amazon Ad Server benchmark. These figures demonstrate the campaign's exceptional ability to engage users significantly longer than typical digital ads.
The Grundig Airfryer campaign's success is evident in its engagement metrics. The high number of conversation sessions and extended average conversation duration indicate a strong user interest, fostered by Ingosa's interactive ad format. This interactive approach resonated well with the target audience, effectively conveying the product's features and benefits.
Grundig's Perspective
"We were thrilled with the results of the Airfryer campaign. Ingosa's conversational AI not only increased user engagement but also provided us with valuable insights into our customers' preferences. This technology helped us to communicate our product's unique features effectively, resonating deeply with our target audience."
– Derya Aydın Eroğlu, Head of Marketing Communications, Grundig
Ingage's Insight
"Working with Ingosa's AI technology transformed our approach to digital advertising. The interactive banners allowed us to create a more dynamic and engaging user experience. This campaign has set a new benchmark for us in terms of user engagement and campaign effectiveness."
– Ecem Ersöz, Media Relations & Planning Specialist, Ingage
The Grundig Airfryer campaign, with its impressive engagement metrics, is a clear indicator of the potential of conversational AI in digital advertising. Ingosa's technology enabled a deeper, more meaningful connection with the audience, driving engagement and interest innovatively.
We invite brands and agencies to explore Ingosa’s conversational AI banners to revolutionize their digital advertising strategies. Embrace the future of advertising with Ingosa – where every interaction is an opportunity to engage, excite, and elevate your brand.
Experience the difference with Ingosa – where every click leads to a conversation, and every conversation opens a world of possibilities.
