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Citroën, a trailblazer in the automotive industry, known for its commitment to innovation and quality, embarked on a pioneering digital advertising venture for its Citroën Berlingo model in Turkey.
The campaign, executed in partnership with Ingosa and Publicis, aimed to set a new benchmark in automotive advertising by significantly enhancing engagement and conversion rates through groundbreaking conversational ads.
Implementation: In August 2022, Citroën Berlingo launched its campaign on Google DV360, leveraging Ingosa's cutting-edge conversational AI banners. This marked a first in the automotive sector in Turkey, integrating interactive, AI-powered dialogue directly into the ad experience.
Creative Execution: The campaign was meticulously crafted to resonate with the target audience, utilizing personalized, AI-driven conversations that not only informed but also engaged potential customers in meaningful dialogues about the Citroën Berlingo.
Engagement Triumph: The campaign amassed an impressive 9,567,768 impressions, with a total of 3,430 conversation sessions, culminating in an engagement rate of 0.04%. This rate was a remarkable 33.33% above the Ingosa industry benchmark, illustrating the campaign's extraordinary success.
High-Quality Traffic and Lead Generation: The campaign was not just about engaging conversations; it drove substantial traffic with 1,726 landing page redirects. Most notably, the effectiveness of these engagements was underscored by an 80% form filling completion rate, indicating a high level of interest and intent among the users.
Direct Impact on Sales: Perhaps the most striking achievement was the tangible impact on sales figures. An impressive 2% of the users referred to the car dealer converted into actual car buyers. This statistic is particularly significant, considering the high investment nature of automotive purchases. It demonstrates the campaign's success in not just attracting attention but in driving real, measurable sales for Citroën.
Persuasive Power of Conversational Ads: Further highlighting the campaign's efficacy, 1,194 individuals expressed a keen interest in the Citroën Berlingo, and 194 initially indifferent individuals were swayed positively, showcasing the persuasive prowess of conversational ads.
Citroën's Testimonial: Gizem Hosan – Citroen Turkey Marcom Supervisor
"The collaboration with Ingosa for our Citroën Berlingo campaign marked a significant milestone in our digital advertising journey. The conversational AI banners were a game-changer, resonating deeply with our audience. We were particularly impressed by how the technology not only drew attention but also effectively converted initial curiosity into genuine interest. Witnessing 194 of our audience members transition from indifference to keen interest in the Berlingo model was a testament to the campaign's success. It highlighted the potential of conversational AI in crafting compelling narratives that align with consumer needs and aspirations. This campaign has set a new standard for us in digital engagement and customer persuasion, especially in the context of high-investment products like cars."
Insight from Publicis - Duygu Güner – Publicis Groupe Turkey – Programmatic & Display Senior Executive
"Working with Ingosa's technology on the Citroën Berlingo campaign was an enlightening experience. The ease of integrating their conversational AI banners into our digital strategy was remarkable. These innovative banners did more than just capture attention; they engaged users in a dynamic, two-way conversation, effectively breaking the traditional boundaries of digital advertising. The significant uplift in engagement and conversion rates was a clear indicator of the campaign's success. This project has not only elevated our client's brand presence but also reinforced the power of AI in transforming the landscape of digital advertising. It's a proud moment for us at Publicis to be at the forefront of this digital revolution alongside partners like Ingosa."
This case study serves as a testament to the transformative power of Ingosa's conversational AI banners, not just in driving engagement but in effectively swaying consumer opinion and boosting conversions. Invitation to Innovate: We encourage other brands to embrace Ingosa's pioneering advertising solutions, to not only meet but exceed their digital marketing objectives.
We invite brands and agencies to explore Ingosa’s conversational AI banners to revolutionize their digital advertising strategies. Embrace the future of advertising with Ingosa – where every interaction is an opportunity to engage, excite, and elevate your brand.
Experience the difference with Ingosa – where every click leads to a conversation, and every conversation opens a world of possibilities.
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