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Axe, a leading brand in the beauty and cosmetics industry, sought to promote its SCL Premium Collection Shower Gels to a highly targeted audience—young, active males. To achieve this, Axe partnered with PHD Turkey and utilized Ingosa's innovative conversational display ads to not only raise awareness but also gather valuable first-party data. The campaign focused on understanding the motivations behind purchasing shower gel and enhancing Axe's connection with its target demographic.
Preview link: https://fast.ingosa.org/preview/BkMmwVFhpbSKSVVAHgSOSjWcNOTMpk6c
The main goals of the campaign were threefold:
Axe's campaign leveraged Ingosa's conversational display ads, which allow users to engage in interactive, real-time conversations directly within the banner ads. This innovative approach set the stage for an immersive experience, engaging users beyond the click and encouraging meaningful interactions.
The campaign was deployed across high-traffic digital platforms frequented by the target audience. The conversational banners engaged users by inviting them to discuss their shower gel preferences, providing a seamless way to collect first-party data while maintaining user interest.
The results of the campaign exceeded expectations, demonstrating the power of Ingosa's conversational ads:
Following the campaign, Ingosa conducted additional market research to further understand customer behavior and refine the data collection process. This research gathered 4,000 unique responses from the target audience, providing critical insights into the factors that drive data sharing among young, active males.
Actionable Insights
The campaign and subsequent research provided actionable insights for Axe and PHD Turkey:
Seda Uslu Tok, Assistant Brand Manager at Axe, shared her thoughts on the campaign's success:
"Working with Ingosa was a game-changer for our digital strategy. The engagement rates we achieved were far beyond our expectations, and the insights we gathered were invaluable. The conversational banners didn't just create awareness; they allowed us to connect with our audience on a deeper level and understand their preferences in a way we hadn't before."
Merve Beşiroğlu Sancak, Digital Director at PDH Turkey, added:
"The ability to collect first-party data while keeping our audience engaged was crucial for us. Ingosa's technology made this possible in a seamless and user-friendly way. The market research insights we gained post-campaign have already started shaping our future strategies. This collaboration has truly set a new standard for our digital campaigns."
The Axe SCL Premium Collection campaign successfully leveraged Ingosa's conversational display ads to achieve its objectives, resulting in high engagement, valuable insights, and effective first-party data collection. The campaign not only enhanced brand awareness but also provided Axe with a deeper understanding of its target audience's motivations.
As this case study illustrates, Ingosa's conversational display ads are a powerful tool for brands looking to engage their audience, conduct market research, and collect first-party data in a privacy-compliant manner. To elevate your digital marketing strategy and achieve similar success, consider partnering with Ingosa for your next campaign.
Embrace the future of advertising with Ingosa's conversational AI solutions. Transform your campaigns into interactive experiences and connect with your audience like never before. Join the revolution – the future is a conversation away.
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