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Akbank, a leading name in the finance and banking industry, partnered with Ingosa and Publicis Türkiye to launch an innovative campaign for their Wings card. The Wings card, designed to offer exclusive discounts in restaurants, hotels, and more, aims to appeal to a discerning A/B group audience. Their introductory hook, "Would you like to spend discounts in restaurants, hotels all over the world and even at every moment of your life?" captures the essence of luxury and convenience they offer. Furthermore, the unique proposition of earning a plane ticket with major purchases like a house or vehicle adds a distinctive allure.
For this campaign, Akbank leveraged Ingosa's smart digital advertising banners, integrated on the Adform platform. These banners, powered by conversational AI, enabled dynamic interaction with users, offering a personalized and engaging experience. The interactive nature of these banners is pivotal, as they invite users into a conversation rather than just presenting information, setting Ingosa apart from traditional advertising methods.
The campaign's strategy revolved around the question, "Wouldn't it be nice to also buy a plane ticket when buying a new house or vehicle?" This query not only intrigued users but also seamlessly introduced them to the benefits of the Wings card. The conversational AI banners facilitated a dialogue, guiding users through the unique selling points of the Wings card and how it could enrich their lifestyle.
Platform: Adform
Duration: 1/25/2023 - 1/31/2023
Total Impressions: 6,322,452
Total Conversation Sessions: 6,857
Engagement Rate: 0.11%, which is 22.22% above Ingosa's total benchmark and an impressive 120.00% above Ingosa's industry benchmark for finance/banking.
These statistics demonstrate the campaign's success in capturing user attention and engaging them at a significantly higher rate than industry norms. The high engagement rate is particularly noteworthy, as it indicates the effectiveness of Ingosa's conversational AI technology in the finance industry, a sector often perceived as traditional and less interactive.
Akbank's Testimonial - Emre Albayrak, Vice-President - Digital Communications and Media Planning
"Embracing Innovation with Ingosa"
"At Akbank, we constantly strive to innovate and offer our customers the best experiences. The 'Wings' campaign, powered by Ingosa's conversational AI banners, was a groundbreaking initiative for us. It transformed our digital advertising approach, allowing us to engage with our audience on a more personal and interactive level. The significant increase in engagement rates and conversation sessions not only demonstrated the effectiveness of Ingosa’s technology but also helped us connect with our customers in a meaningful way. This campaign has set a new benchmark in digital marketing within the banking sector, and we are excited to explore further possibilities with Ingosa."
Publicis Türkiye's Testimonial - Kubilay Kılıç, Senior Programmatic & Display Executive
"Redefining Digital Marketing in Banking with Ingosa"
"Working with Ingosa on Akbank's 'Wings' campaign was a revelation in digital marketing for us at Publicis Türkiye. The integration of conversational AI into digital banners brought a fresh and dynamic perspective to online advertising. We witnessed firsthand how this technology captivated the audience, yielding engagement rates that far exceeded industry standards. This campaign not only achieved its marketing goals but also redefined the way we think about digital advertising in the finance sector. Ingosa's technology has proven to be a powerful tool for creating meaningful and engaging digital experiences, and we look forward to incorporating it into more campaigns in the future."
In conclusion, the "Wings'' campaign is a shining example of how Ingosa's conversational AI technology is reshaping the landscape of digital advertising. Akbank's trailblazing initiative, in collaboration with Publicis Türkiye, has not only set new engagement records but also opened doors to a future where customer interactions are more personal, dynamic, and effective than ever before. This campaign underscores a pivotal shift in the finance industry, moving towards more interactive and user-centric advertising strategies.
For brands aiming to soar in the digital realm, Ingosa's innovative approach presents an opportunity not just to reach but to genuinely engage with their audience. The success of the "Wings'' campaign is a beacon, illuminating the path towards a more connected and interactive digital marketing era. Embrace the future with Ingosa – where conversations lead to conversions.
Experience the difference with Ingosa – where every click leads to a conversation, and every conversation opens a world of possibilities.
